FouFou Dog is an innovative company that comes out with new, unique and trendy designs for every season. FouFou Dog does not mass produce their products allowing them the flexibility to keep their clients up to date on current fashion trends. Once a product is produced and featured for one season, a new and improved product takes its place the following season. This first come first served method of marketing has given FouFou Dog an edge amongst its competitors. Retailers turn to FouFou Dog to find out what the next best thing is. In addition, FouFou Dog hand picks their textiles and materials used to manufacture their apparel collection directly from Argentina to maintain quality control as well as to stay away from mass production.